Swedish nano-influencers in the travel niche bring a level of intimacy and trust to their interactions that isn't often found in broader campaigns.
With higher engagement rates of around 4% to 8%, compared to industry averages of 1.
5% to 3% for larger influencers, partnering with them means not just reaching an audience, but actively engaging with it.
Swedish travel-focused nano-influencers are particularly valuable due to their ability to create content that resonates deeply, combining local cultural elements with universal appeal in travel.
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@enesozturkdev
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