Filipino nano-influencers have carved a niche by establishing trustworthy relationships with their followers, often achieving higher engagement rates, with an average of 8% compared to the lower rates (1-3%) of larger-scale influencers.
This high engagement is indicative of an active, interested audience, making partnerships with these influencers particularly effective for targeted, grassroots marketing campaigns.
Their influence is especially potent in niche markets where authenticity and personal recommendation hold significant sway over purchasing decisions.
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@enesozturkdev
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