The world of fashion is vibrant and constantly evolving, and so is the role of nano-influencers within it.
These influencers are revolutionary in their approach, often focusing on specific niches such as sustainable fashion, streetwear, luxury brands, or DIY fashion trends.
Unlike their macro or mega-influencer counterparts, their smaller audiences allow for closer relationships and higher trust levels, which results in notably higher engagement rates.
With the typical engagement rate for nano-influencers in the fashion sector ranging between 5% to 8%, they represent an invaluable asset for brands looking to make a palpable impact.
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@enesozturkdev
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