Nano-influencers in the Chilean sports realm offer an intriguing blend of relatability and influence.
Unlike their higher-tier counterparts, these influencers retain a grounded connection with up to 10,000 followers, typically yielding engagement rates as high as 7-8%.
This stark contrast with broader-scale influencers, who average around 1-3%, sets the stage for intimate, direct marketing strategies that resonate well within niche sports communities in Chile.
The focus on sports such as football, which holds cultural significance in Chile, adds to the visible impact and potential ROI these influencers can deliver to sports-related campaigns.
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