Top German Beauty Influencers You Should Know in 2025

Germany’s social media scene is thriving, with influencers from various niches captivating audiences worldwide. Among them, beauty influencers have carved out a special space, combining creativity, authenticity, and expertise to inspire millions. From makeup tutorials to skincare tips, these influencers bring their A-game, offering unique perspectives on beauty and lifestyle.

Let’s dive into a detailed look at the top German beauty influencers, their impact, and what makes them stand out.

1. Rose (@rose.friederike)

• Followers: 4.8M
• Average Views: 861K
• Highest Views: 13.9M
• Niches: Beauty, Fashion, Health, Lifestyle, Entertainment
• Popular Hashtags: #asmrvideo, #asmrsounds, #fragrance

Rose Friederike is a powerhouse in the German beauty community. Known for her ASMR-inspired beauty content, she seamlessly combines relaxation techniques with beauty tips. Her videos on fragrances, skincare routines, and minimalist makeup styles have resonated deeply with her audience.

Rose’s signature style lies in her ability to create calming yet informative content, making her a favorite among fans seeking beauty tips and stress relief simultaneously. Her highest-viewed video, amassing 13.9M views, exemplifies her knack for connecting with her audience emotionally.

2. Julia Gisella (@juliagisella)

• Followers: 15.1M
• Average Views: 711.6K
• Highest Views: 70.2M
• Niches: Entertainment, Gaming, Art, Beauty, Lifestyle
• Popular Hashtags: #makeup, #glowup, #fyp

Julia Gisella stands out as one of the most followed influencers in this list. With a unique blend of art and beauty content, Julia captivates audiences with her transformative makeup videos and creative glow-up stories.

Her ability to merge visual storytelling with beauty expertise has earned her a loyal following. From avant-garde makeup looks to gaming-inspired beauty tutorials and showing off her art creations, Julia continuously pushes the boundaries of content creation.

3. Macrofying (@macrofying)

• Followers: 11.8M
• Average Views: 81.7M
• Highest Views: 205.6M
• Niches: Food, Lifestyle, Beauty, Fashion, Photography
• Popular Hashtags: #fragrance, #fyp, #food

Macrofying takes beauty content to a microscopic level—literally. Their mesmerizing close-up shots of makeup products and skincare textures are a visual treat. Combining beauty and photography, Macrofying’s content appeals to those who love detailed visuals and unique perspectives.

Their success lies in the perfect blend of aesthetics and information, making even the smallest beauty detail a viral sensation.

4. Hayley (@hayleybuix)

• Followers: 3.2M
• Average Views: 8.2K
• Highest Views: 2.1M
• Niches: Beauty, Entertainment, Fashion, Relationships, Lifestyle
• Popular Hashtags: #makeup, #lipcombo, #makeuphacks

Hayley Buix is a rising star in the German beauty scene, known for her relatable makeup hacks and lip combo tutorials. Her engaging personality and ability to simplify complex beauty techniques have made her a favorite among beginners and enthusiasts alike.

Hayley’s content thrives on authenticity, often showcasing budget-friendly beauty products and real-life application tips that resonate with her diverse audience.

5. Kool Kid (@koolkidnelly)

• Followers: 8.8M
• Average Views: 3.4M
• Highest Views: 20.3M
• Niches: Fashion, Entertainment, Technology, Fitness, Beauty
• Popular Hashtags: #fyp, #grwm, #ootd

Kool Kid combines beauty with fashion and technology. His GRWM (Get Ready With Me) videos and style inspo videos have made him a go-to source for innovation in men’s style and fashion.

Whether it’s reviewing the latest fashion trends or experimenting with futuristic styles, Koolkidnelly consistently stays ahead of the curve, captivating audiences with his bold and creative approach.

6. Chris El Greco (@chriselgrecoo)

• Followers: 2.6M
• Highest Views: 2.5M
• Niches: Music, Entertainment, Lifestyle, Travel, Relationships
• Popular Hashtags: #meme, #fyp, #fy

Chris El Greco may not be a traditional beauty influencer, but hus music and lifestyle content often incorporates beauty and wellness themes. His music-filled TikToks bring a fresh perspective to the beauty niche.

Chris’s lighthearted yet informative content makes him relatable, and her ability to weave beauty seamlessly into broader lifestyle topics sets her apart.

7. Unique Planet (@unique.planet)

• Followers: 7.3M
• Average Views: 1.1M
• Highest Views: 9.9M
• Niches: Travel, Pets, Food, Lifestyle, Technology
• Popular Hashtags: #fyp, #food, #fy

Unique Planet is celebrated for its visually stunning beauty content intertwined with travel and lifestyle. From capturing breathtaking views to sharing on-the-go beauty hacks, this account provides practical and aesthetic inspiration.

Their success highlights the importance of merging niches, offering audiences a holistic experience that extends beyond traditional beauty content.

8. Timetreats (@timetreats)

• Followers: 7.9M
• Average Views: 1.1M
• Highest Views: 123.9M
• Niches: Food, Entertainment, Lifestyle, Pets, Photography
• Popular Hashtags: #fyp, #food, #christmas

Timetreats often combines seasonal themes with time-lapse video content. Their creative approach makes them a versatile player in the beauty community, appealing to diverse audiences.

9. Artur Kramer (@arturkramer_)

• Followers: 3.4M
• Average Views: 4,922
• Highest Views: 3.3M
• Niches: Fashion, Travel, Location, Lifestyle, Entertainment
• Popular Hashtags: #trend, #ootd, #italy

Artur Kramer blends fashion and beauty into a lifestyle-focused approach. While primarily known for his fashion-forward content, his skincare routines and grooming tips are widely appreciated by his audience.

Artur’s content often features scenic backdrops from his travels, making his posts visually stunning and immersive. He uses his platform to highlight the importance of self-care and appearance, resonating with audiences who value both style and wellness.

10. Flinasday (@flinasday)

• Followers: 3.2M
• Average Views: 46,360
• Highest Views: 82.7M
• Niches: Entertainment, Lifestyle, Art, Food, DIY
• Popular Hashtags: #asmrsounds, #fyp, #travel

Flinasday combines her love for art and beauty, creating stunning ASMR scrapbooking content  that are as fun as they are beautiful. Her content often includes homemade skincare recipes and creative makeup looks, inspiring her followers to experiment and explore their creative sides.

Her ASMR-style videos bring a calming element to her posts, making them a hit among audiences looking for relaxing yet engaging content. Flinasday’s blend of entertainment and practicality makes her a standout in the beauty influencer community.

What Makes These Influencers Successful?

Authenticity: Their genuine and relatable content resonates with audiences, fostering trust and loyalty.

Visual Appeal: High-quality visuals, unique angles, and aesthetic consistency make their content stand out.

Trend Integration: By leveraging trending hashtags and formats, they ensure their content remains relevant.

Audience Engagement: Interactive content like Q&A sessions, polls, and live streams strengthen community bonds.

Niche Innovation: These influencers consistently push boundaries by blending beauty with other niches like fashion, travel, and entertainment.

Conclusion

Germany’s beauty influencers are redefining the social media landscape, using creativity and innovation to captivate audiences worldwide. Whether you’re looking for makeup inspiration, skincare advice, or beauty-tech insights, these creators offer a wealth of knowledge and entertainment.

Follow these influencers to stay updated on the latest beauty trends and witness firsthand how they continue to inspire millions with their unique perspectives and engaging content.