Nano Influencers Singapore: Top 15 for 2025 & How to Find Them

In Singapore, the social media landscape is ever-evolving, with nano influencers emerging as a powerful force in digital marketing. These influencers, with follower counts between 1,000 and 10,000, offer authentic engagement and niche expertise that resonates deeply with their audiences. For brands looking to build genuine connections, partnering with nano influencers can lead to impactful campaigns.

Here, we highlight the top nano influencers in Singapore for 2025 and share strategies for finding the right influencers to elevate your brand.

Top 15 Nano Influencers in Singapore for 2025

1. Chelsea | career+ travel (@chelmellowee)

• Niche: Travel, Carer, Lifestyle
• Followers: 8,651
• Average Views: 96,094
• Highest Views: 801.2K

Key Strengths: Chelmellowee’s content often features visually stunning travel vlogs and ASMR food videos that captivate viewers. Her focus on sensory-driven content, such as immersive travel soundscapes and helpful career advice, resonates with an audience seeking inspiration and relaxation.

Ideal Brand Collaborations: Travel agencies, luxury resorts, ASMR equipment brands, and food delivery services.

Popular Hashtags: #asmrsounds, #travel, #traveltiktok

2. Ayesha B. (@shasheikh_)

• Niche: Beauty, Entertainment, Lifestyle, Fashion, Food
• Followers: 7,359
• Average Views: 163.9K
• Highest Views: 85.6K

Key Strengths: Shasheikh_ is known for her flawless makeup transformations and beauty tutorials. Her content also includes relatable lifestyle vlogs, fashion lookbooks, and trending food challenges, making her a versatile influencer for multiple niches.

Ideal Brand Collaborations: Makeup brands, skincare products, fashion retailers, and gourmet food services.

Popular Hashtags: #beforeandafter, #makeup, #trending

3. Riseabovehaterd (@c.w3ij1e)

• Niche: Fashion, Travel, Fitness, Wellness
• Followers: 6,761
• Average Views: 249
• Highest Views: 688

Key Strengths: With a focus on maintaining a fit and stylish lifestyle, Riseabovehatred content combines workout routines, and outfit-of-the-day posts. His videos are a mix of motivational and aspirational, appealing to health-conscious audiences.

Ideal Brand Collaborations: Fitness brands, athleisure companies, wellness supplements, and travel gear providers.

Popular Hashtags: #fyp, #travel, #fitcheck

4. KBSG (@customkbsg)

• Niche: Technology (Custom Keyboards)
• Followers: 8,112
• Average Views: 9,766
• Highest Views: 820.8K

Key Strengths: KBSG focuses on the niche community of custom keyboard enthusiasts, showcasing build tutorials, reviews, and aesthetic setups. Their content attracts tech-savvy viewers and gamers who value personalization and quality craftsmanship.

Ideal Brand Collaborations: Keyboard manufacturers, gaming peripherals, and tech accessory brands.

5. Framing Squares (@framingsquares)

• Niche: Entertainment, Food, Music, Travel
• Followers: 9,828
• Average Views: 5,441.4

Content Style: Quirky, fun aesthetic, and engaging content that often blends life in Singapore with travel and music themes.

Why Collaborate: Ideal for restaurants, cafes, and lifestyle brands aiming to appeal to younger audiences.

Popular Hashtags: #fyp, #foodtiktok, #foodie

6. Ally (@aliciatadah)

• Niche: Beauty, Lifestyle, Relationships, Wellness
• Followers: 10,500

Content Style: Ally creates in-depth beauty tutorials, shares skincare routines, and offers daily fashion inspiration.

Why Collaborate: A natural partner for skincare, makeup, and wellness brands looking to reach an engaged audience.

Popular Hashtags: #makeup, #skincare, #ootd

7.  Stassi (@stassi_bent)

• Niche: Travel, Lifestyle, Relationships, Beauty
• Followers: 9,319

Content Style: Stassi shares elegant travel vlogs and relatable relationship tips, all infused with her love for beauty and lifestyle topics.

Why Collaborate: Great for luxury travel agencies, beauty products, and relationship advice platforms.

Popular Hashtags: #fyp, #traveltiktok, #date

8. Audrey Kung 🤍 (@audreykung_)

• Niche: Food, Travel, Fashion, Lifestyle
• Followers: 9,188
• Average Views: 2,903.2

Content Style: Audrey’s trendy content focuses on uncovering hidden food gems, stylish travel destinations, and lifestyle hacks.

Why Collaborate: An excellent choice for food delivery apps, travel brands, and fashion lines targeting millennial audiences.

Popular Hashtags: #fyp, #trend, #travel

9. Preetytasty (@preetytasty)

• Niche: Food, Beauty, Decor
• Followers: 8,781
• Average Views: 716.2

Content Style: Preetytasty blends creative baking recipes with bits of her life as a baker in Singapore, appealing to audiences interested in baking and aesthetics.

Why Collaborate: Perfect for brands in home decor, food, and beauty.

Popular Hashtags: #makeup, #stitch, #skincare

10. Quinn (@quinnelovv)

• Niche: Fashion, Beauty, Lifestyle, Travel
• Followers: 8,545

Content Style: Quinnelovv creates glow-up videos, fashion hacks, and travel content that resonates with trendy audiences.

Why Collaborate: Ideal for beauty and fashion brands targeting Gen Z.

Popular Hashtags: #makeup, #glowup, #trend

11. Francesca (@frncescalyn)

• Niche: Fashion, Beauty, Lifestyle, Shopping
• Followers: 8,230

Content Style: Frncescalyn shares shopping hauls, outfit inspiration, and beauty tips, appealing to shopaholics and beauty enthusiasts.

Why Collaborate: Great for fashion brands, e-commerce platforms, and beauty products.

Popular Hashtags: #makeup, #skincare, #fyp

12. Alexis (@nootmootsnoot)

• Niche: Beauty, Lifestyle, Wellness, Family
• Followers: 8,483

Content Style: Beauty-focused content mixed with self-care routines and beauty hacks on a budget.

Why Collaborate: Ideal for family-oriented brands, wellness products, and beauty lines.

Popular Hashtags: #skincareroutine, #hairtransformation, #haircare

13. MICappella (@micappella)

• Followers: 16,100
• Niche: Music and Entertainment

Content Style: MICappella is a renowned Singaporean a cappella group known for their vibrant performances and vocal harmonies. Their TikTok content showcases music covers and behind-the-scenes glimpses, engaging a growing audience.

14. MsShellaG (@msshellag)

• Followers: 14,300
• Niche: Lifestyle, Travel, Personal Development

Content Style: MsShellaG offers content focused on travel, daily routines, and motivational insights, resonating with viewers seeking inspiration.

15. Hazel (@plainpretzel)

• Followers: 51,000
• Niche: Beauty, Makeup, Lifestyle

Content Style: With a niche in creative and personal content, Hazel adds a unique charm to her posts based on styling outfits and makeup looks.Hazel engages her audience with authentic and relatable content, and her profile suggests a niche leaning toward lifestyle, pets, or artistic themes

How to Find Nano Influencers in Singapore

Finding the right nano influencers involves strategic research and leveraging the right tools.

1. Use Social Media Platforms

Search relevant hashtags (e.g., #SingaporeInfluencer, #NanoInfluencerSG) on Instagram and TikTok to discover influencers creating content in your niche.

2. Influencer Marketing Platforms

Platforms like Aspire, Heepsy, or FindMeCreators allow you to filter influencers based on follower count, location, and niche.

3. Monitor Niche Communities

Participate in local Facebook groups, forums, and events centered around specific interests like travel, food, or beauty. Many influencers actively engage in these communities.

4. Engage with Existing Followers

Your existing customers may already be nano influencers. Monitor your brand mentions and hashtags to identify potential collaborators.

5. Partner with Agencies

Influencer marketing agencies in Singapore, such as Gushcloud, specialize in connecting brands with nano influencers.

Tips for Collaborating with Nano Influencers

1. Set Clear Objectives: Define campaign goals, such as boosting sales, driving traffic, or increasing brand awareness.
2. Personalize the Approach: Tailor your pitch to align with the influencer’s content style and values.
3. Provide Creative Freedom: Nano influencers excel when they can create content in their unique voice.
4. Track Results: Use tools like Google Analytics or TikTok Insights to measure campaign performance.

Conclusion

Nano influencers in Singapore are reshaping digital marketing with their authenticity and strong audience connections. The top influencers listed above are just a glimpse of the potential this segment holds for brands in 2025. By leveraging tools, platforms, and personalized strategies, you can find and collaborate with nano influencers who align with your vision, ensuring impactful and cost-effective campaigns.