20 Thai Influencers to Look Out for in 2025

The world of Thai influencers is rich with creativity, diversity, and global appeal. From lifestyle and beauty to food and fitness, Thai influencers offer content that resonates with both local and international audiences. 

Top 20 Thai Influencers

Thai influencers have taken the digital world by storm, captivating audiences with their unique content. From fashion and lifestyle to food and travel, these influencers have built massive followings and become powerful voices in the industry. Among them, Thai fitness influencers have gained significant popularity, inspiring millions with their dedication to health and wellness. If you’re looking to collaborate or stay updated with the top voices in Thailand, here are 20 of the most prominent influencers to follow and collaborate with in 2025.

1. Urassaya Sperbund (@urassayas)

• Niche: Entertainment, Celebrity, Modeling
• Followers: 12.9M

Urassaya is one of Thailand’s most recognizable faces, known for her roles in Thai dramas and her work as a model. Her vibrant lifestyle content continues to capture a massive following​

2. Araya Alberta Hargate (@chomismaterialgirl)

• Niche: Lifestyle, Family, Fashion
• Followers: 11.6M

A fashion icon in Thailand, Araya is known for her glamorous style and high-profile appearances at global events like the Cannes Film Festival​.

3. Woonsen (@vjwoonsen)

• Niche: Entertainment, Celebrity
• Followers: 10.1M

Woonsen is a TV host, actress, and media personality with a captivating online presence that keeps her followers engaged​.

4. Patt Napapa T. (@pat_napapa)

• Niche: TV Shows, Celebrity
• Followers: 9.9M

Patt is a celebrated TV personality in Thailand, known for her roles in various drama series and her life as a single mother, which she often shares with her followers​.

5. Bella Ranee Campen (@bellacampen)

• Niche: Acting, Lifestyle, Fashion
• Followers: 9.3M

Bella Ranee is a superstar actress with a massive following. Her elegant fashion choices and role in iconic Thai TV shows make her a household name​.

6. Ploy Chermarn (@chermarn)

• Niche: Entertainment, Celebrity
• Followers: 9.2M

Known for her edgy style and outspoken personality, Ploy Chermarn stands out as a unique figure in Thai pop culture​.

7. Margie Balenciaga (@margie_rasri)

• Niche: Travel, TV Shows, Family
• Followers: 9M

Margie’s lifestyle and family-centric content has won her a loyal audience, while her travel adventures provide followers with glimpses into exotic locations​.

8. Tae W. (@taewaew_natapohn)

• Niche: Entertainment, Drama
• Followers: 9M+

Tae W. is a prominent Thai TV actress who showcases her elegant lifestyle and fashion on social media​.

9. Mike Chinnarat (@mikechinnarat)

• Niche: Entertainment, Lifestyle
• Followers: 2.6M

Mike is a beloved actor and content creator who captivates his audience with behind-the-scenes looks into his personal and professional life​.

10. Toptap Jirakit (@toptap_jirakit)

• Niche: Sports, Fitness
• Followers: 2.4M

Toptap’s content centers on health, sports, and fitness. He shares training routines, health tips, and glimpses of his athletic lifestyle, making him amongst the top Thai fitness influencer. 

11. Arm WC (@arm_wc)

• Niche: Fashion, Lifestyle
• Followers: 2M

A rising figure in fashion and style, Arm WC showcases unique looks and trendy outfits that influence youth fashion in Thailand​..

12. Iplann (@iplann)

• Niche: Sports, Fitness
• Followers: 2M

A fitness enthusiast and sports influencer, Iplann offers workout tips, sports news, and fitness motivation​.

13. BBas JTR (@bbasjtr)

• Niche: Music, Entertainment
• Followers: 1M
• A musician and entertainer, BBas JTR keeps his audience entertained with musical performances, behind-the-scenes studio content, and exclusive looks into his music career​.

14. Nene Vader (@nenevader)

• Niche: Lifestyle, Entertainment
• Followers: 1M

Nene shares snippets of her lifestyle, from entertainment industry highlights to personal reflections, making her account relatable and engaging​.

15. Jeab Lalana (@jeab_lalana)

• Niche: Food, Dining
• Followers: 1M

A foodie influencer, Jeab offers insights into Thailand’s culinary world, sharing restaurant recommendations, food reviews, and her personal favorite dishes​.

16. Travis Leon (@travisleon1)

• Niche: Travel, Adventure
• Followers: 1M+

Travis captures his global travels and unique experiences around Thailand, inspiring others to explore the beauty of the world​.

17. Kat Talks Thai (@kat_talks_thai)

• Niche: Language Learning, Culture
• Followers: 1M

Kat’s platform is dedicated to teaching Thai language and culture, making it a go-to resource for expatriates and foreigners interested in learning Thai​

18. Chili Pepper Cooks (@chilipeppercooks)

• Niche: Food, Cooking
• Followers: 1M

This cooking influencer offers step-by-step Thai recipes, making it easy for viewers to replicate traditional Thai dishes at home​.

19. Pepper Thai 2 (@pepperthai2)

• Niche: Food, Family Cooking
• Followers: 1M

Pepper Thai’s content focuses on family-friendly cooking and food preparation, showcasing simple, delicious Thai recipes​.

20. Thai Foodie (@thaifoodie)

• Niche: Food, Dining
• Followers: 1M+

As one of the top Thai food influencers, Thai Foodie shares recommendations on where to eat, what to try, and how to cook iconic Thai dishes​.

How to Find Them?

The influence of these Thai social media stars goes beyond Thailand’s borders. Their content on beauty, lifestyle, travel, food, and sports resonates with millions globally, making them key figures for brand collaborations. They offer companies and brands a direct line to specific target audiences, particularly those with an interest in Thai culture, cuisine, and lifestyle.

If you’re considering partnering with Thai influencers for a marketing campaign or just looking to follow fresh, creative content, this list is a great place to start. Each influencer brings a unique voice, and their large, engaged audiences make them valuable allies for any brand looking to increase visibility in Thailand or Asia.

For more details on these influencers, you can explore the platforms they dominate on:

• StarNgage for insights on Thai celebrities and actors​.
• FindMeCreators for a broad list of social media creators on TikTok, specialized in micro and nano influencers.
• UpPromote for a detailed breakdown of top Thai Instagram influencers.